Ad Review:- Cadbury’s Shubh Aarambh
Hi Guys,
Almost after a year, coming back to reviewing ads, I am sure many would have forgotten the criteria of analysis. For them Check this link before u go thru the following.
https://rams4u.wordpress.com/2009/05/20/ad-reviews-tvcs-only/
Last time it was for a Soft drink and this time even more sweeter, its Cadburys Dairy Milk’s New Ad, “SHUBH AARAMBH”.
Cadbury’s has always been a very strong brand in the chocolate segment, with their innovative and creative ad campaign’s they strengthen their base every time, this time they have come out with Shubh Aarambh, lets c how this milks out for Dairy Milk.
Lets Get into Analysis:
Brand: Cadburys Dairy Milk.
Agency: Ogilvy India.
1. Relevance: (***1/2)
Coming to the basic ideology and brand positioning tactics of Cadbury’s, just to say Sweetness = Celebration = Happy = Enjoyment. Ad seems to be almost relevant to the product it want to associate with.
2. Acceptance: (****1/2)
Looking at the acceptance level, Its almost perfect…. We Shouldn’t have any doubt in it, As being in the nation, where ppl share happiness with sweets, sweet has been a symbol of joy. So its obvious starting any new thing, say venture r what, ppl tend to share sweets. Here its depicted well, so its scores max in acceptance level.
3. Creativeness: (**1/2)
While looking at the creativeness, Nothing much to portray in the creative aspects, even to say, the concept of trying to impress a girl was used for a decade time now. Its scores low in this aspect.
4. Nonsense: (****)
Without any doubt Ad has enuf Nonsense in it, Which surely get the WOM running, First u dont get to see such a beautiful bus stop in and arud seashore, then a girl eating Dairy Milk over there, finally a boy whom she has nvr seen approaches and asks for a bite, i really surprised some1 wud give a share, even after the reason. (Hope i cud find sum1… 🙂 ) But to add up, all these Nonsense looks cool and cute, which really makes u ignore the fact.
5. Remembrance: (***)
Remembrance is the fact still i am not convinced, we have seen hell lot of cute ads but how much it affect us in the buying behaviour, Seriously for this ad, it just helps u in making its brand name strong, rather not influencing the direct buying. And i would guess that’s what Cadburys would also be wanting.
Overall Rating: (****)
Without Doubt Cadburys has struck the chords right again in right festive season time, Now its all about how well they construct it and go for the Kill.
Find the review interesting….? Whatever it may be, Let me know it… Put in ur valuable words.
~rams~
மௌனமே வார்த்தையாய் …
Hi Guys,
Have been looking to pen down one short one for the long time… Used to write many shorties in my early days, now all gone in winds… Nowadays my mind don’t work much… But Finally somehow churned out this one… I like to dedicate this to my friend Durai who has been writing excellent one’s over the past one year i guess…
Here is the link to his blog, chk out and get fascinated.
http://www.rasigan-pakkangal.blogspot.com/
P.S: Close ones will be able to relate this one….
Hope to pen more in the days to come…
~rams~
Madaraspattinam – Old Wine with refreshing taste…
Hi Guys,
Its been quite a while i have blogged abt something rather to say anything… Seriously dont find time in my busy work schedules. (Gotta believe i am working these days…. 😦 )
Bit free r better to say bit relaxed today, so thought of blogging abt my latest movie addition Madaraspattinam.
Nothing much how i got into theatres, just a tuf day in work to shed out found a A/c Shelter tats it…
Movie Review:
Movie starts with the glimpse of Titanic, An old british lady who is in her death bed reveals her last wish to go back to Madrasapattinam of her days. With the help of her grand daughter she makes to Singara Chennai of these days with the photo of Arya taken before 60 years. Movie folds back to 1945, which was the first time she(Amy Jackson) came to India to stay with her Governor father. On the other hand Hero Arya (Parithi) is launderer and wrestler who resides in the banks of beautiful coovam of those days. As usual needn’t much explanation screenplay circles arnd the lead roles to tie them up with Love. Eventhough i just skip it fast, this is one of the best romance u cud enjoy, without knowing eachother’s language, scenes are brilliantly made, u gotta watch it. Not to miss out beautiful melody from G.V.Prakash – Pookal Pookum Tharunam… Excellent one just mends ur heart..
As the things goes on, Few Lagaan inspired scenes come around, and u ll have wrestling instead of cricket, but these dont make impact though. Just pass around the storyline, India gets freedom in 1947, which means Amy has to leave Madras and as well Arya, which doesn’t want to, Film climaxes with what happen to them…? and giving answer to the visit of Older Amy (God, I cant find even a single piece of resemblance btw them).
Film is technically brilliant, excellent sets which brings back 1940’s tram, old central station and especially the beautiful Coovam. Nirav Shah lens work is been excellent and speaks languages and not gonna miss out G.V.Prakash, Man he is growing as the days go by, beautiful BG and throughout the film he is present live…
As ever u ll have few hiccups, this isnt an exception, and esp the one melody when Amy lip syncs for the tamil song, Come on yaar, grow up… It wud have been better if she has kept silent, we aren’t going to complain bcos most of the heroines these days dont do lip sync good, so it better u dont do it…
Nevertheless, Arya and Amy will make the day for u, Arya looks super cool in his rugged look, and Amy looks like some kind of barbie doll seen in shops. In simple wanna say, both make a cute couple…
Finishing of with a thanks to Vijay who has given a good period movie, with refreshing look and chilled love.Overall a good movie guys, find time watch it in theatres will not be disappointed much…
For me its Two back to back good movies Kalavani then Madaraspattinam, hope Tamil cinema keeps the trend going on…
Before closing, Yesterday my friend sundar gave me an info which really seemed new and cool, Being a MBA in mktg cant leave this post without mentioning it.
Madaraspattinam becomes the first film to create ads for the movie,(y haven’t many thought abt it this long time) instead of having same old trailors saying running successfully, this concept of ads are really cool.
Check out the video in youtube, there are another bunch of other cool ads for the movie, chk out those too.. Drop in words if u have to say any…
After a long time a post, happy got time to blog, hope to get the same in the coming days too… Signing off.. Adios Amigo…
~rams~
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