Ad Review:- Cadbury’s Shubh Aarambh

July 23, 2010 at 12:55 am (Advertisement, Experiences) (, , , , , , , , )

Hi Guys,

Almost after a year, coming back to reviewing ads, I am sure many would have forgotten the criteria of analysis. For them Check this link before u go thru the following.

https://rams4u.wordpress.com/2009/05/20/ad-reviews-tvcs-only/

Last time it was for a Soft drink and this time even more sweeter, its Cadburys Dairy Milk’s New Ad, “SHUBH AARAMBH”.

dairymilk shubharambj

Cadbury’s has always been a very strong brand in the chocolate segment, with their innovative and creative ad campaign’s they strengthen their base every time, this time they have come out with Shubh Aarambh, lets c how this milks out for Dairy Milk.

Lets Get into Analysis:

Cadburys New Dairy Milk Ad

Brand: Cadburys Dairy Milk.

Agency: Ogilvy India.

1. Relevance: (***1/2)

Coming to the basic ideology and brand positioning tactics of Cadbury’s, just to say Sweetness = Celebration = Happy = Enjoyment. Ad seems to be almost relevant to the product it want to associate with.

2. Acceptance: (****1/2)

Looking at the acceptance level, Its almost perfect…. We Shouldn’t have any doubt in it, As being in the nation, where ppl share happiness with sweets, sweet has been a symbol of joy.  So its obvious starting any new thing, say venture r what, ppl tend to share sweets. Here its depicted well, so its scores max in acceptance level.

3. Creativeness: (**1/2)

While looking at the creativeness, Nothing much to portray in the creative aspects, even to say, the concept of trying to impress a girl was used for a decade time now. Its scores low in this aspect.

4. Nonsense: (****)

Without any doubt Ad has enuf Nonsense in it, Which surely get the WOM running, First u dont get to see such a beautiful bus stop in and arud seashore, then a girl eating Dairy Milk over there, finally a boy whom she has nvr seen approaches and asks for a bite, i really surprised some1 wud give a share, even after the reason. (Hope i cud find sum1… 🙂 )  But to add up, all these Nonsense looks cool and cute, which really makes u ignore the fact.

5. Remembrance: (***)

Remembrance is the fact still i am not convinced, we have seen hell lot of cute ads but how much it affect us in the buying behaviour, Seriously for this ad, it just helps u in making its brand name strong, rather not influencing the direct buying. And i would guess that’s what Cadburys would also be wanting.

Overall Rating: (****)

Without Doubt Cadburys has struck the chords right again in right festive season time, Now its all about how well they construct it and go for the Kill.

Find the review interesting….? Whatever it may be, Let me know it… Put in ur valuable words.

~rams~

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AD Review – 1: Miranda Asin Ad

May 20, 2009 at 1:26 pm (Advertisement) (, , , , , , )

Hi folks, 

Her is my first ever review in blog, to start off the things with a cool soft drinks ad. hope i continue to review more abt ads.

Miranda, a subsidiary of Pepsi Co, comes out with this new ad, featuring Asin as their brand ambassador; Ad doesn’t need any explanation as the fun factor is concentrated.

Mainly targeting the Id factor (Sigmund Freud’s theory), influencing the want factor in the person’s mind. 

Coming to analysis:

1. Relevance: (**1/2)

Checking how relevant is the ad to the soft drinks, not really so close, as we say we can’t expect the pure relevance here too…

2. Acceptance: (***1/2)

Looking at the acceptance level, it’s pretty fairly high, simple concept and not too much fuss on what they wish to convey. Among the industry and on the public side it gains a fair acceptance level.

3. Creativeness: (***)

While looking at the freshness of the ad, quite interesting and fresh concept, (in Tamil u say Kalaikurathu), Even then u have a feeling that this concept is bit familiar already. So doesn’t score much.

4. Nonsense: (***)

Ad  is a pure fictional one, so it has enough nonsense factors to note, a pathetic groom and groom’s father remains top of it and to call it more than nonsense, it’s Fun…

5. Remembrance: (**)

Ad isn’t too catchy that it stays in mind for long time; just it is as passing cloud in the ad sky. Doesn’t make a real impression in the people’s mind or either in the minds of youth who is the main target base for Soft drinks.

Overall Rating: (***)

Cool refreshing ad which fails to make impression may look like an oxymoron, but that’s how the ad world revolves. 

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AD Reviews… TVC’s only…

May 20, 2009 at 1:15 pm (Advertisement) (, , , , , , , , , )

Hi guys,

Ad reviewing is one my favorite one, which i haven’t introdued in the blog world, finally i got time to do that. Being one of the Marketing student, one things which always fanatazied me is advertisements, just to see, what are the ways the advertiser finds to reach to the consumer. Man its amazing these days, with sharp and creative minds battling out. (Best examples Airtel Vs Vodafone).

Now, coming to the point, on this Ad-review. I will be reviewing ads based on the following 5 parameters:

1. Relevance: How relevant is the advertisement to the product that it is trying to sell?

2. Acceptance: How well accepted/understood is the ad in the Indian context? This because there are several global firms that use their international ads in India without much of a context change. So, is the ad accepted?

3. CreativenessHow fresh and creative is the ad? Is it a use of the same old boring concepts that were always used to market that category of product, or is it something totally new?

4. Nonsense: Does the ad have a lot of nonsense in it? And does the nonsense in the ad make any sense after all? Remember ad with lots of nonsense also make sense, because it helps to spread a WOM, about the craziness in it.

5. Remembrance: Do the audience watching the ad remember it when they go to buy a product? Or rather, will the audience buy a product based on this ad?

Based on these factors, and a lot of coherent rambling as always, I will be reviewing a lot of ads in the coming days. So watch this space, and do comment to tell me which ad goes under the scanner next, along with your views on the ads reviewed.

Watch this space for more….

All these factor will be rated to 5 point scale, 5 being the maximum and 1 being the minimum.

Disclaimer:

All these analysis, are purely based on my point of views. 

~rams~

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