Welcome Ranbir & Bye Bye Hrithik
Hi guys,
Another latest move by ITC is switching the brand ambassadors…
It took Yuvi and Soha Ali Khan for Education and Stationery Business.
While coming to Lifestyle retailing, Its Hrithik roshan for us over the years, recently he was taken off… Which left many puzzled who will be the next chosen one for John Players.
Finally its Out, and its Ranbir Kapoor who will be the Chosen one. He will fit in the shoes of Hrithik Roshan, No change in the character attributes displayed by Hrithik. Same play it cool style will be portrayed for Ranbir too… Very soon we shall see him the screens…
To read more and to hear from the CEO of lifestyle retailing Mr. Atul Chand.
~rams~
1411 – Number to be Preserved…
Hi guys,
After 9/11 another number to be scared of is 1411…. Yep… Indeed its the total no.of tigers present in India as of now….
Tiger – the National animal of India is getting wiped out soon from the earth… Will u stay still letting it happen….?
Thanks to Aircel, for making a move to create a awareness campaign to save the National animal…
From around 40,000 at the turn of the last century, there are just 1411 tigers left in India.
If we don’t act now, we could lose this part of our heritage forever.
Speak up, blog, share the concern, stay informed… Every little bit helps.
Aircel has partnered with WWF-India to help save our tigers. Explore the site to know how you can help.
I help with my blog to speak, hope u ll do the same…. Let the pride of India stay alive for the future too…
Few links to note for….
Project Tiger (Govt. of India)
Save Our Tiger on Youtube
Save Our Tigers on Facebook
Save Our Tigers on Twitter
WWF-India
~rams~
Mozart of Madras – Strike Twin Gold’s Again…
Its a Gr8 day….
The day has dawn with the success for the Mozart of Madras – Ar Rahman winning Two Grammy awards in a grand event in Los Angeles.
God of music received awards for best film song and best soundtrack, both compositions for the Oscar-winning film Slumdog Millionaire.
ARR did outset rivals such as Quentin Tarantino for Inglourious Basterds and Bruce Springsteen for Wrestler in the soundtrack and best song categories respectively. Another feather in the crown of Mozart….
Very soon, we shall look for another Oscar from ARR this time especially for a TAMIL song from the film Couples Retreat… Wish he shall bring in more laurels to India and Indian Music…. We love u Rahman…
Be proud to be his fan…. JAI HO for INDIA and INDIANS….
~rams~
GOA – Vacation enjoyed in parts…
Hi guys,
Another Venkat prabhu’s Movie produced by Ocher Studios Soundarya Rajinikanth, which kept the audience to wait is finally its out today…..
Another movie for me away from Pondicherry,this time, its Thirupathur Sri Meenakshi theatre was the chosen one… Night show and not a big crowd was a very big plus point and we (myself, prasanna and swami) joined the rest of them to watch the movie….
GOA – Movie Review:
Three Aimless guys (Premji, Jai and Raghav) tries to escape from their village and wishes to live a free life, but who are denied the same. For the first 30 mins, u get the feeling, ur into a film of periods, which funnily portraits the melodramatic happenings in the period films…
Finally 3 make a way out to Madurai, where they see Jai’s friend getting married to a foreign girl whom he met in Goa,which woes all three to get a aim for aimless guys, such that, they will go to Goa and marry a foreign girl and move along with her.
All three makes to Goa, with the help from locallite Aravind(Jack) along with Sampath (Danny), three keeps their goal ahead and move on, Premji, Jai and Raghav gets their pair Miranda, Aegan girl and Sneha respectively with the series of events happening around them.
Movie is bundled package showing how hero’s get their respective pairs and what happens in the end is what Goa have in the theatre for u….
Things which slow down the movie are mainly four things,
1. Portrayal of Gay type relationship in the movie,
2. Film in whole misses a common point, just goes aimlessly without any ray to hold on, just jumps like flubber from one scene to another, from one character to another and so on. Plus no strong links have been established for any bonding for the couples. (u can’t expect in a movie of this type… yet again)
3. A serious breakdown was Song, which could have been much better, even though visuals looks cool to eyes, Songs seriously doesn’t catch up the mind, rather its been a disturbing element / speed breaker’s in the movie.
4. Characterization and very less utilization of the heroines, U dont see any of the three heroines more than 3 to 4 mins in the screen in action. (may be song is an exception then)
But things which u ll enjoy in the movie are, Premji Amaran performance with Kangal Irandal BGM and many more in the follow ups and not to forget the awesome stunt performance by him, then damn sure timing comedy has clicked again for the Venkat’s team. Hats off for that…
In the end Audience get a pleasant shock by seeing Nayanthara and Simbu in guest appearance and Simbu’s link with Manmadhan film was excellent piece of work.
GOA is a happy and bumpy ride to enjoy if ur free with 3 hours of 100% free time… if not then think again just only for a min….
Venkat Prabhu’s vacation could have been bit more fun and entertaining….
~rams~
Vinnai Thandi Vaaruvaya – Music Rocks…
Hi guys,
Year 2010 is so lucky, that it starts with the tunes of Oscar man Rahman playing his magic for Gautam Menon’s New Film Vinnai Thandi Vaaruvaya. Film Stars Simbu as Karthik and Trisha as Jessi. Should be a romantic movie look out in 2010. Release has bee scheduled in feb, but dates aren’t confirmed, May we gossip as Feb 14. Since it matches the theme of movie to perfection.
Coming to Music review… OH My god, U wanna ask a Ar Rahman Fanatic, How is the music, Obvious, I would say it rocked the core and even the rest wud agree the same with me without any doubt.
Especially the songs Hosanna and Manipaaya i could never get out of my mind. Man u wanna ask abt Lyrics, its mind blowing and heart melting without any doubt. Thamarai has done a gr8 job in penning them.
Thamarai + Gautam Menon = Superp Hit
Thamarai + Gautam Menon + AR Rahman = Want me to mention it….?
Music rocked the fans to core without any doubt, Rahman has done his job to perfection, now, its time to wait for Gautam to deliver his goods, hope he too has created a masterpiece.
Waiting for Feb 14 Eagerly… (Just for the movie not for any other reason
)
~rams~
Aayirathil Oruvan – Movie Review
Hi guys,
Finally its the day Aayirathil Oruvan has been unveiled to the eyes of many fans who has waited for this epic movie over the years.
Is the wait made the justice…? now go on for review….
Small description about How the Hell I was caught in this movie….
Some how convinced by my friend Manoaj i went to movie with him and 7 other guys, to villianur to watch the movie in Ashok Theater (first movie in that theater, it’s far away from the city and generally new films aren’t released there) Gathered around 5.30, started buzzing for the ticket now and then, Tickets were out only in Black, which was costing around 80 to 100… No one is interested to pay for such theater. (actual first class is Rs.20, now u gotta guess abt the location and theater). Finally when the moment we are about to leave got a deal for 60 bucks, which was ok, and finally got into the seats.
Now coming to movie review,
Story unfolds from the ancient times, talking abt Pandia and Chola age history and their rivalry. And all of a sudden u see Parthap pothan getting missed in an island. In between Reema Sen (Anitha Pandian) prepare to find the old Chola territory along joining the Hero Karthi (Sukumaran) as coolie, In the middle they also romp in Andrea (Dr.Lavanya) just in the name to rescue the missing father. So all the three lead Characters and a huge Indian army(!@#$%!), follows them.
First half moves with good pace and moves on with typical things needed to keep the audience alive and cheerful, Govinda and Un mela Aasaithan song gets a huge applause in the theaters, in both the songs Picturisation has to appreciated. (youth audience are very happy without doubt) … First half ends with the scene showing all the three lead getting mentally ill…. (which is actually a hint for the rest to come in the second half)
Second Half goes on and on and on and on and on….. Parthiban (King of Chola’s) leads the ethic civilization of ppl whose is still in the stone age times. Reema whose is actually a Pandia (refer name Anitha Pandian), want to take revenge on the chola’s just for stealing their god’s idol. so she plans and tricks parthiban to fall into the plan, in the middle, many things passes on. where karthi wins a gladiator style battle, he becomes the part of chola ppl, and so on….
So in the last, A Huge Indian army(aren’t we educated to accept all this) comes down to the place in parachute to aid reemasen to take revenge on chola’s just bcos they have stolen their idol…. Battle goes on, as expected machine wins over man, and all the chola’s are killed except for the son of King parthiban who is rescued by karthi in the last scene. Who is Aayirathil Oruvan…. With this 3.15 hours of film has finally ended….
With a big sign of relief, many walked out,
Even in the middle u gotta appreciate few person, Karthi and Parthiban for keeping the film alive, Camera was awesome sparkles in the night, nest comes music by G.V.Prakashkumar, which sounds delightful in songs but doesn’t get the grip in the Bg score, (Yuvan was seriously missed by Selva without any doubt)… next big one, Ravendren, producer who really had a Very Big heart to budget for a new type of movie, and finally for selva for trying out something from the normal odds…
Actually, none of us(all 9) cud believe that selva has directed this film, Such a classy director, unfortunately this time he didnt get the pulse of the tamil audience by any means… Few scenes are too gross to watch on-screen, hope they are taken out in the upcoming days, (esp the scene reema pee’s and another scene to extreme blood shed for a piece of meat (can’t say better)), which isn’t accepted by audience at all, theater had a disgusting noise in the particular scene. I didn’t understand how come selva thought something like only male will watch the film.
I cud keep on questioning, but that will not be the end of it. Two and half years of wait for the film created an over hype and it didn’t even stand up for the expectation. Very very sorry effort from selva this time…. Hope he come backs with the bang in the future….
Hope ur not petrified by my review…. Have Guts then just give a try to watch the movie….
~rams~
$$Thai Thirunal aka Pongal festival$$
Hi guys,
Its the day, where the lord sun is felicitated for providing the beautiful year for the farmers. In English we may even script to Thanksgiving day… (i guess so….)
Anyways i am hope which is a gr8 deal amidst of very tight schedule.
And more spl is this is my first post of 2010. Hope this year, i wll be more proactive than the last. (assurance comes from the Dell laptop i just bought)…
Even me waiting to see whats coming in future from me…
As of Now, Wishing u all a Very happy Pongal… Pongalo Pongal…
~rams~
What should i write….? Should i write…?
Hi guys,
Its getting really tough for me to be in the world of blogging from the time i joined ITC… As i joined the company its almost 6 months now, i was be footballed all around the sections from vellore to kadapa to chennai and now back to vellore, in all these places, even getting access to net was a difficult, even if i get so, just meter keeps on running and ur brain doesnt work at all…. so blogging gets the least priority and mostly till now it hasnt happened at all…
This leaves me with two questions,
Am i loosing my passion and Interest…?
or
Am i just being so complacent that i can get back into the groove easily…?
I cant answer myself… so if u could let me know pls tell me back…
~confused rams~
Rise of ITC in Food’s Business…
Hi guys,
After the end of 2 months laborious training in ITC’s core product Cigarettes, i am moved to Foods Business, (Aashirvaad Atta and Sunfeast Biscuits). I am saying something wrong here….?
ITC. Tobacco, right? Er, right and wrong.
Wrong, because it’s also been into hotels for three decades (ah yes, you say), but over the last few years, and pretty much under your nose, it’s become a huge FMCG and lifestyle brand that, even though you buy it (perhaps unknowingly, unconsciously), still surprises you with the breadth of its spread.
Shirts and skirts. Pasta and paper. Biscuits and candy. Soaps and perfumes. Cigarettes too, of course. All ITC products.
India Tobacco Company? Yes, it still drives the business — there wouldn’t be an ITC without the filter tip that earns the company 87 per cent of its revenue.

ITC started diversifying themselves right from the millenium beginning, year 2001, gave Sunfeast a new opening, now, 9 years down the line, it’s a very much equal competitors to Market leader Britannia and Parle, it’s now in 3rd place trailing not too far of parle….
While talking about Atta, it’s even surprising, As we are the market leader in the segment, occupying over 57% share in the Atta market, which sends really a strong msg to the competitors that we aren’t just into business, without a vision.
ITC had the luxury of bending down to the losses but leveraging their profits from cigarettes business, which really helped the foods business to grow upto this stage, today its a 7000 crore business for ITC, so guys, just watchout for few more years to take down the leaders, we aren’t walking, we are marching towards the top….
Y not i am proud to be a part of ITC and its foods Business….?


